ABOUT

Dear Visitor
My name is Muriel and I am the founder of ZüriMüri. Since I was a kid I love creating things. What started as a hobby in 2016 and occasionally doing an instagram for my selfmade bags and glasseslaces, became a small label over the years. Besides ZüriMüri I studied law, worked in a bar, lived in Amsterdam, worked and still work as a Jurist. Combining all my activities was not always easy. And while ZüriMüri was growing I still had no clue about building a website, marketing strategies and finance. But as I was doing what I love, I just kept going and loved to develop myself.
Since 2018 I work with the Züriwerk foundation. They are committed to the social and economic participation of people with cognitive impairments in the canton of Zurich for over 50 years. When I was looking for support in production, it was particularly important to find something in Zurich. ZüriMüri found the perfect partner in the Zueriwerk Foundation. Since then some of the glasses and mask chains are produced in the production facilities in Zurich Wiedikon. With this production people with impairments are supported and they love doing it, what is so lovely to see!  
Designing and making accessories as well as many other things gives me so much happiness. My approach is to create your new must-have that gives you the same happiness every time you wear it. 
Since I have so many new ideas for ZüriMüri that I want to share with you - the road is far from over! 
Let's stay fresh & foolish!
LOVE